How Technology is Changing Business

Report

Spring 2025

• Company 1: Farmer’s Dog

o Industry: Pet Food / Pet Care
o Technology Integration: Farmer’s Dog and other companies like Chewy, are E-commerce companies that operate entirely online. This buying of pet food online rather than at the store is fairly new to the pet care industry.
o Advancements in Operations: Primarily, Farmer’s Dog and similar companies have used technology and a rapidly maturing market to capitalize on that market growth and demand, specifically by opening up the market to an online sales and subscription format.
o Profit Impact: These companies have based their entire business model on e-commerce, and so all of their profits are thanks to the emerging technologies of e-commerce and the supply chain, along with the maturing/growing market of pet care. Recently, Farmer’s Dog has seen a yearly profit of $10 million.
o Organizational Improvement: technologies like infrastructure services allow these newer companies to start in an expanding market on an e-commerce platform. This kind of platform and business model is easily scalable, and relies on improvements in network infrastructure and supply chain/shipping management as well.
o Overall Benefit: Primarily, these brands were able to take advantage of a rapidly expanding market by utilizing a fairly new business model of e-commerce. It was this maturing market combined with all the benefits of an e-commerce platform that the consumers enjoy, that really got companies like Farmer’s Dog to grow.
 

• Company 2: Chime

o Industry: Banking & Trade
o Technology Integration: Another e-commerce platform, this time in banking, the company’s entire framework is based on the internet, rather than selling and shipping.
o Advancements in Operations: The company itself is driven to provide a better banking experience for the consumer, but the technology has helped with the convenience of banking a lot for the consumer.
o Profit Impact: Again, the company is entirely web-based, so all of it’s profits are due to recent advancements in technology. I think it is important to note here that many of the features and services offered by the company are only possible thanks to the internet and advancements in tech, and therefore, its profits and increased profits by similar banking companies, even ones with brick-and-mortar locations as well.
o Organizational Improvement: A web-based platform has allowed for high levels of scalability, and ahs hit a sweet spot in the market. It also allows the company to reduce costs typically associated with brick-and-mortar businesses.
o Overall Benefit: Advancements in e-commerce to include internet speeds, security, and convenience for consumers have allowed companies like Chime to fully exist online. Companies like Wells Fargo, Chase, Fidelity, etc. also provide banking and trade services online and/or in person, but at an increased rate of efficiency and/or convenience to the consumers. These advancements also allow for smaller companies like Chime to grow rapidly and expand their enlightened mission of consumer priority across the country and/or world.
 

• Company 3: Aura

o Industry: Sleep and Health Data
o Technology Integration: Aura created a ring that tracks sleep and health data for the consumer and the company for analysis.
o Advancements in Operations: The company itself uses the data for its consumers directly, but also to improve AI models and other data-driven projects.
o Profit Impact: Again, the entire company’s model is designed around technology, but theoretically, it could exist in a more analog setting, so the advent of this specific technology along with data storage/analysis and AI developments have greatly impacted the efficiency of data gathering and analysis when it comes to health, and thus profits and benefits for companies and consumers.
o Organizational Improvement: The company is designed and organized around those previously mentioned multiple facets of technology, entirely.
o Overall Benefit: Aura is able to provide data tracking and improvement system for the consumer, while also collecting data for other purposes. The data is not only used for the consumer, but for the sleep and health industries as a whole, to include other technological advancements such as AI/machine learning.


Source:
https://techcrunch.com/video/ai-has-opened-a-new-era-in-venture-capital-according-to-forerunner-founder-kirsten-green/